vendredi, février 17, 2017

How Google works - Eric Schmidt
  • When it comes to communication default to open.
  • Maximize the velocity and volume of information flow.
  • Innovation needs to be allowed.
  • Produce prototypes.
  • Ideas come from anywhere.
  • Opportunity is everywhere.
  • Smart Creatives are everywhere.
  • Ambitious people who want to build a team of the latter to pursue the former are everywhere.
  • All you need is BIG idea.
  • Ask yourself, what could be true in five years.
  • Try to imagine the unimaginable because unimaginable are happening a lot.
  • Attract the best people.
  • Everyone should invest in hiring.
  • Consensus is not about everyone agreeing, it is about everyone being heard and then rallying around the best answer.
  • A good foundation has three main pillars:
    • create superior products based on unique technical insights
    • optimize for growth not revenue
    • know the competition but don't follow it
  • You can have a plan but know that it will change probably a lot.
  • The plan is fluid and the foundation is stable.
  • Business plan will hamper Smart Creatives freedom.
  • Organize the company around the people whose impact is the greatest.
  • It is best to work in small teams keep them crowded and foster serendipitous connections.
  • Think about and document the things you care as a group the way you work and make decisions.
  • Smart Creatives need to care about the place they work.
  • Consistently succeed: attract Smart Creative employees and create an environment where they can thrive at scale.
  • Most companies are slow by design
  • Most companies are run to minimize risk not maximize freedom and speed:
    • information is hoarded not shared
    • their design is a vestige of an era when failure was expensive and deliberation was a virtue
    • decision making power lies in the hands of fews
  • Smart Creatives combines technical knowledge, business expertise and creativity.
  • When you put today's technology tools in their hands and give them lots of freedom they can do amazing things amazingly fast.
  • Technology is transforming virtually every business sector:
    • all the world's information and media is on line
    • mobile devices mean anyone, anywhere, anytime
    • cloud computing puts a supercomputer in your pocket


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